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🎯 Apify pricing at a glance
| Plan | Monthly price | Usage included | Store discount | For whom? |
|---|---|---|---|---|
| Free | $0 | $5 | None | Testing scrapers, small one-off jobs |
| Starter | $19 | $19, then pay as you go | Bronze | Freelancers, small recurring automations |
| Scale | $199 | $199, then pay as you go | Silver | Heavy users, agencies, many parallel runs |
| Business | $999 | $999, then pay as you go | Gold | Data teams, large volumes |
| Enterprise | Custom | Custom | Custom | Large companies, compliance needs |
Yearly billing saves 10% on paid plans. Source: the plan comparison screen in my Apify console, September 29, 2026.
💡 The one thing to understand: your plan price is a prepaid credit, not a fee on top. On Starter, your $19 becomes $19 of usage. You only pay more if you go beyond it (and you can block that with a limit).
Disclosure: this page contains affiliate links. If you subscribe through them, I may earn a commission at no extra cost to you. This site is independent and not operated by Apify.
🧾 My real Apify bill, line by line
Here's my current billing period (September 16 to October 15, 2026) on the Starter plan:
| Line | Volume | Unit price billed | Cost |
|---|---|---|---|
| Google Maps Scraper - scraped places | 723 places | $0.0036 per place | $2.60 |
| Google Maps Scraper - Actor starts | 36 runs | $0.00005 per start | $0.00 |
| Facebook Ads Library Scraper - ads | 3,216 ads | $0.0051 per ad | $16.48 |
| Compute units | - | - | $0.00 |
| Data transfer | - | - | $0.01 |
| Storage | - | - | $0.01 |
| Proxy | - | - | $0.00 |
| Total | $19.10 |
Three things jump out:
- Compute units cost me $0. Both Actors I use are priced per result, and the platform usage is included in that price. No need to understand RAM or CPU.
- Proxies cost me $0 too, for the same reason: they're part of the Actor price.
- The average price per result is a bit above the headline price ($3.60 per 1,000 places vs $3 shown today, $5.12 per 1,000 ads vs $5). Options and settings on some runs add up, so always check the breakdown rather than the headline price.
For comparison, one of my Google Maps runs (3 searches in Toulouse, 60 businesses) cost $0.18 and took 39 seconds:
⚙️ How Apify charges you (3 pricing models)
Every Actor in the Store uses one of these models. It's written on the Actor page, in the Pricing tab.
| Model | How you pay | My take |
|---|---|---|
| Pay per result / per event | A fixed price per result (e.g. $3 per 1,000 places), platform usage included | The easiest to budget. Most popular Actors use it now |
| Pay per usage | You pay the compute units (1 CU = 1 GB of RAM for 1 hour), proxies and storage the run consumes | Cheap for light jobs, harder to predict. Test on a small batch first |
| Rental | A monthly fee for the Actor, deducted from your prepaid usage, plus platform usage | Only worth it if you use that Actor a lot. Getting rarer |
Compute unit prices depend on your plan: $0.20 on Free and Starter, $0.16 on Scale, $0.13 on Business.
🧮 What popular scrapers cost per 1,000 results
This is where your plan matters most: each paid plan unlocks a Store discount (Bronze, Silver, Gold), so the same Actor gets cheaper as you go up.
| Actor | Free | Starter | Scale | Business |
|---|---|---|---|---|
| Google Maps Scraper (per 1,000 places) | $4.00 | $3.00 | $2.00 | $1.50 |
| Google Maps Reviews Scraper (per 1,000 reviews) | $0.60 | $0.45 | $0.40 | $0.30 |
| Instagram Scraper (per 1,000 results) | $2.70 | $2.30 | $1.90 | $1.50 |
| Facebook Ads Library Scraper (per 1,000 ads) | $5.80 | $5.00 | $4.20 | $3.40 |
| Amazon Reviews Scraper, junglee (per 1,000 reviews) | $6.00 | $5.00 | - | $3.00 |
Base prices without add-ons, from each Actor's official pricing page on September 29, 2026.
⚠️ Watch the add-ons. On Google Maps Scraper, enriched business leads cost +$5 per 1,000 and email verification +$4 per 1,000 on Starter. On the free plan, these same add-ons jump to $100 per 1,000.
🛰️ The other costs: proxies, storage, data transfer
If you only use pay-per-result Actors like me, you can skip this part: these costs are included. They matter when you run pay-per-usage Actors or your own code.
| Starter | Scale | Business | |
|---|---|---|---|
| Residential proxy | $8.00/GB | $7.50/GB | $7.00/GB |
| Datacenter proxy | 30 IPs included, then $1/IP | 200 IPs included, then $0.80/IP | 500 IPs included, then $0.60/IP |
| Google SERP proxy | $2.50 / 1,000 | $2.00 / 1,000 | $1.70 / 1,000 |
| Unblocker | $1.50 / 1,000 | $1.25 / 1,000 | $1.00 / 1,000 |
Storage and data transfer are tiny in practice: $0.02 in total on my bill.
🛑 Overage and usage limits: how not to get surprised
On paid plans, once your prepaid usage is gone, Apify keeps running and bills the rest as overage. On Starter, if your overage reaches $20 before the end of the cycle, you're invoiced right away (the threshold is $200 on higher plans).
The fix takes 30 seconds: Billing > Limits > Custom usage limit. I set mine at $19, so my plan can never cost more than planned. When I hit it this month, my Actors were paused until the next period:
Note that the cut isn't exact to the cent ($19.10 for a $19 limit): a run that has already started finishes first. Keep a small margin. And remember that unused prepaid usage doesn't roll over to the next month.
📐 Which plan for which budget
Because your plan price is prepaid usage, the right question is: how much would my monthly usage cost at each plan's prices?
My own month (723 places + 3,216 ads) at list prices would cost:
| Plan | Usage at that plan's prices | What I'd actually pay |
|---|---|---|
| Free | ~$21.54 | $0, but blocked after $5 |
| Starter | ~$18.25 | $19 (covers it) |
| Scale | ~$14.95 | $199 (way too much) |
| Business | ~$12.02 | $999 |
So Starter is the obvious fit for me. Scale gives cheaper prices, but you pay at least $199 whatever happens.
When does Scale pay off? Roughly when your usage at Starter prices goes above $240 to $300 per month, depending on the Actors you use. Two examples:
- 10,000 Google Maps places per month: $30 on Starter ($19 + $11 overage). Stay on Starter.
- 100,000 Instagram results per month: $230 on Starter, $199 on Scale (the $190 of usage fits inside the plan). Scale wins, and you get 128 parallel runs instead of 32.
More details in my Starter vs Scale vs Business comparison.
💰 5 ways I keep my bill low
- A custom usage limit on day one. The single best protection.
- Test every Actor on 50 to 100 results before a big run, and read the cost in the Runs list.
- Compare Actors for the same job. For Amazon reviews, one popular Actor costs under $1 per 1,000 while another costs $5.
- Only pay for the add-ons you use. Each option adds to the price per result.
- Yearly billing once you're sure you'll stay: 10% off. See all official options in my Apify discount guide.
🔥 The simplest way to know your real cost: run your scraper on the free plan first. Open a free Apify account →
❓ FAQ
How much does Apify cost per month?
From $0 (free plan with $5 of usage) to $19 (Starter), $199 (Scale) and $999 (Business). Each paid plan includes the same amount in prepaid usage.
Is the plan price added to what I use?
No. The plan price is your prepaid usage. You only pay extra if you go beyond it.
What is a compute unit on Apify?
1 compute unit = 1 GB of RAM used for 1 hour. It costs $0.20 on Starter, $0.16 on Scale and $0.13 on Business. Pay-per-result Actors include it in their price.
What's the cheapest way to use Apify?
Stay on the free plan while testing, use pay-per-result Actors, compare Actors for the same job, and set a usage limit when you upgrade.
Can I cap my Apify bill?
Yes, with a custom usage limit in Billing > Limits. Your runs pause when you reach it.
Do unused credits roll over?
No. Unused prepaid usage expires at the end of each billing cycle.
Is there a discount on Apify?
10% with yearly billing, 30% on Scale for eligible startups, 30% on Starter and Scale for students, plus automatic Store discounts on paid plans.
🏁 My verdict on Apify pricing
Apify's pricing looks complicated on the official page, but in real life it's simple: pick a pay-per-result Actor, look at its price per 1,000, multiply by your volume. My whole month of lead generation cost $19.10, with zero compute or proxy line to worry about.
Start free, move to Starter when your scrapers run every week, set a limit, and only think about Scale once your usage passes $240 or so per month. 👇
Read next: Is Apify free? What $5 really buys · What 1,000 Google Maps leads really cost · My full Apify review
This article reflects my own Apify bill. It contains affiliate links: if you subscribe through them, I may earn a commission at no extra cost to you. This site is independent and not operated by Apify. Prices change, always check the official pricing page.
Sources
- Apify - pricing: https://apify.com/pricing
- Apify - billing documentation (rollover, overage thresholds): https://docs.apify.com/platform/console/billing
- Apify - paid Actors and pricing models: https://docs.apify.com/platform/actors/running/actors-in-store
- Google Maps Scraper pricing: https://apify.com/compass/crawler-google-places/pricing
- Google Maps Reviews Scraper pricing: https://apify.com/compass/google-maps-reviews-scraper/pricing
- Instagram Scraper pricing: https://apify.com/apify/instagram-scraper/pricing
- Facebook Ads Library Scraper pricing: https://apify.com/apify/facebook-ads-scraper/pricing
- Amazon Reviews Scraper pricing: https://apify.com/junglee/amazon-reviews-scraper/pricing